As we gear up for 2015, our marketing strategies –– both for the social media and the search engines –– have to be modified as we aim to develop newer markets. Add to that constant changes brought about by search engine giants like Google and social media platforms like Facebook, Twitter and LinkedIn. So what are some of the tips that will help you in harnessing the power of search engines and social media?
Make social media page your cornerstone: Facebook in its latest business updates pointed out the importance played by pages of business houses. Clearly one can no longer afford to maintain these pages as token Facebook presence. It has to be a well thought out strategy to exploit the best of what the social media page can offer you. For instance, Facebook now offers a number of apps that include videos and special pages. It has the potential to be a website in itself.
Be relevant: A survey of Facebook users indicate that they are only interested in friends’ posts or in news feeds that are of their interest, not sales feeds. Similarly, Google is becoming increasingly discerning of spurious content. Instead of monotonous sales text, the need to offer relevant news and expertise is extremely important.
Form groups of interest: LinkedIn offers one the opportunity to create groups of interest where people can join discussions, forums and more. Not only does it generate a buzz for your brand, it also establishes an expertise in your field. Facebook also has similar pages for forums and groups. As a bonus, this increased traffic in always a plus when it comes to Google since it shows your page is updated and live.
Building links: Link building is far from dead and 2015 will just reaffirm that. Search engine love links and social media can be instrumental in building these. On search engines the trick lies in attracting traffic from other pages. There are many ways to achieve this and one of them is selecting the pages you ‘Like’ yourself. Keep such pages relevant and interesting.
These are some of the essential tips in exploiting social and search engines to create a digital buzz. These two are the cornerstones of digital marketing and knowing the tricks to use them is essential.